“Write a Book in 7 Days?” I Put Sean Dollwett’s Challenge to the Test (And Actually Published)
So there I was, at 11:30 PM on a Tuesday night, staring at the same blank Google Doc I’d opened at least 50 times in the past three years. You know the one—with the ambitious title “My Book” and exactly zero words underneath it. Classic.
I’ve had “Write a book” on my bucket list since college. I even outlined three different book ideas over the years, but somehow, the actual writing part kept… not happening. Between my full-time job, side gig, and life’s general chaos, that blank page just kept staring back at me.
Then a friend shared a Facebook post about Sean Dollwett’s 7 Day Book Challenge. My first reaction was pure skepticism. A book in a WEEK? Come on. That’s not writing, that’s typing.
But as I scrolled through the comments, I saw people actually sharing links to their published books. Regular people, not professional authors or content creators. Something about that pulled me in. My three-years-and-counting approach clearly wasn’t working, so why not try a seven-day sprint?
Full disclosure: I paid $149 for this course (regular price, no discount). I completed it in February 2023, and yes, I actually published a book by the end—a short guide on productivity systems for creative professionals. I have zero affiliation with Sean or his program, and he has no idea I’m writing this review.
The Promise vs. Reality: Can You REALLY Write a Book in 7 Days?
Let’s address the elephant in the room right away: The “7 days” claim sounds like marketing hype. That’s exactly what I thought. But there’s an important distinction that became clear once I got into the program.
You’re not writing a 300-page novel or scholarly masterpiece in a week. What Sean teaches is how to create a focused, valuable book in the 15,000-30,000 word range—what publishers would call a “short book” or what Amazon categories often label as a “2-hour read.”
Is that still a “real book”? After going through the process, I’d argue yes. Mine ended up at around 22,000 words (about 90 pages in print format), which is perfect for the practical guide format I chose. It contains everything my readers need without unnecessary filler.
Here’s what my 7-day journey actually looked like:
- Days 1-2: Topic refinement, audience targeting, and outlining
- Days 3-5: Writing (with heavy use of the AI strategies Sean teaches)
- Day 6: Editing and formatting
- Day 7: Final touches, cover design, and uploading to KDP
Did I work on it every waking moment? No way. I still had my regular job. I dedicated about 2-3 hours on weekdays and 5-6 hours each on the weekend. Roughly 20 hours total. That’s still impressive considering my previous efforts of… checks notes… zero completed words.
About Sean: Legit Author or Just Another Online Guru?
Before buying, I did my homework on Sean Dollwett. He’s published multiple books himself (mostly in the business and self-development space) and has been teaching these methods for a few years.
His teaching style is what I’d call “pragmatic enthusiasm.” He’s definitely energetic in the videos, but not in that annoying, over-caffeinated way some course creators have. He’s straightforward about the realities—you’re not writing the next great American novel here, but rather a focused book that delivers specific value to a specific audience.
What I appreciated most was his honesty about using AI tools. Instead of the typical “AI is cheating” or “AI will do it all for you” extremes, he presents a nuanced approach where AI is a tool that speeds up parts of the process, while your expertise, voice, and human touch remain essential.
Inside the Challenge: What You Actually Get
For your investment, here’s what the program includes:
The Core Training:
Seven main video modules corresponding to each day’s focus. Each is between 25-40 minutes long, with some additional shorter videos for specific techniques. Sean’s teaching is clear and concise—no rambling or filler.
The AI Prompts:
This was the game-changer for me. Sean provides specific AI prompts for different parts of the book creation process—from expanding your outline to generating initial drafts of sections to improving your writing. These aren’t basic “write a chapter about X” prompts, but sophisticated instructions that actually produce useful content.
Templates and Resources:
The package includes outlines for different book types, templates for book descriptions (which are crucial for Amazon sales), formatting guides, and cover design templates compatible with Amazon’s requirements.
Topic Ideas:
If you’re stuck on what to write about, the program includes 43 proven book topics across different niches. I didn’t use these since I already had my topic, but they seemed solid and marketable.
Bonus: Sales Maximization Training
A supplementary module on how to position and market your book after it’s published. This covers Amazon categories, keywords, pricing strategies, and basic promotion tactics.
The AI Element: Magic Button or Overhyped Tool?
Let’s talk about the AI piece, because it’s central to how this program works. Sean provides what he calls his “Secret AI Prompts” for writing books quickly.
I was skeptical. I’ve played with ChatGPT enough to know it can produce mediocre, generic content if you don’t know how to use it properly.
But Sean’s approach is different. His prompts don’t ask the AI to “write my book.” Instead, they use AI strategically for specific parts of the process:
Example of how I used one of Sean’s AI prompts:
After creating my detailed outline, I used his “Section Expansion” prompt which takes your outline points and knowledge and expands them into initial drafts—while maintaining your perspective and voice. It asked me specific questions about my expertise and examples before generating content.
What impressed me was that the output actually sounded like me—it captured my conversational style and incorporated my own examples. I still had to edit, refine, and add personal touches, but it gave me a solid foundation that eliminated the “blank page” problem.
Is it cheating? I don’t think so. The AI didn’t determine my book’s concept, structure, expertise, or unique angle—it simply helped me express my knowledge more efficiently. It’s like having an assistant who can draft emails based on your bullet points versus having them make decisions for you.
That said, the results will vary based on your subject matter expertise. The AI can only work with what you provide—so if you don’t have genuine knowledge or experience in your topic, it will show in the final product.
The Results: Stats From My Published Book
So did it actually work? Here are the real numbers from my book, three months after publishing:
My 7-Day Book Results:
- Word count: 22,387 words
- Time to complete: 7 days (about 20 hours of actual work)
- Sales in first 90 days: 143 copies (mostly Kindle, some paperback)
- Revenue generated: $417 (after Amazon’s cut)
- Average review rating: 4.2/5 stars (from 18 reviews)
- Email list growth: 64 new subscribers (from link in the book)
Is this a runaway bestseller? Nope. But it’s a real book that real people are buying and finding valuable. And the secondary benefits have been significant—I’ve been invited to speak on two podcasts because of it, and it’s helped establish credibility in my field.
The Good Stuff:
- Finally finished something: After years of “wanting to write a book,” I actually did it!
- The structure works: The day-by-day approach kept me focused and prevented overthinking.
- Technical guidance: The publishing process can be confusing, but Sean’s step-by-step instructions for Amazon KDP were clear and easy to follow.
- Legitimate time-saving techniques: The AI prompts and templates genuinely accelerated the process without sacrificing quality.
The Not-So-Great:
- Limited editing guidance: The course focuses more on getting the first draft done than on the editing process, which is still crucial.
- Basic cover templates: While functional, the provided cover templates are pretty simple. I ended up hiring a designer on Fiverr for $40 to create something more eye-catching.
- Minimal marketing depth: The bonus module on book marketing covers the basics but isn’t comprehensive enough for significant sales.
The biggest revelation wasn’t that I could write a book quickly—it was realizing how much my perfectionism and overthinking had been holding me back. Sean’s approach forced me to focus on progress over perfection, and that mental shift has been valuable beyond just book writing.
Who Should Take This Challenge (And Who Shouldn’t)
Based on my experience, this program is ideal for:
- People who have expertise to share but keep procrastinating on writing a book
- Entrepreneurs and professionals looking to establish authority in their field
- Those who want to create a focused, solution-oriented book rather than a memoir or novel
- Pragmatic creators who value finishing over perfection
- Anyone comfortable using AI tools as writing assistants
This is not for you if:
- You’re hoping to write literary fiction, poetry, or complex narrative work
- You’re uncomfortable with using AI to assist in the writing process
- You don’t have actual expertise or experience in your chosen topic
- You’re looking for a course on becoming a professional, full-time author
- You expect the program to magically create a bestseller without effort on your part
Questions I Had (That You Might Have Too)
- “Is this just creating low-quality ‘junk books’ that flood Amazon?”
- I was worried about this too. The result depends entirely on you. Sean emphasizes creating genuinely valuable content—if you follow his process but fill it with fluff, yes, you’ll create junk. If you use it to efficiently share genuine expertise, you’ll create something worthwhile. The framework itself is neutral.
- “Will people know I used AI to help write my book?”
- The way Sean teaches AI usage, no. You’re not pasting AI output directly—you’re using it to draft, expand, and enhance your own ideas and expertise. I had several readers tell me they enjoyed my “voice” in the book, which confirmed the final product still sounded like me.
- “Do I need to be a good writer already?”
- Not necessarily. The process helps compensate for lack of writing experience, but you do need clarity of thought and actual knowledge of your subject. The course includes some tips on writing clearly, but it’s not a comprehensive writing course.
- “What about copyright and royalties?”
- You own 100% of your book and content. The course teaches you to self-publish through Amazon KDP, where you keep 35-70% of the revenue (depending on your pricing and options). Sean doesn’t take any cut of your book sales.
- “Is there ongoing support after the 7 days?”
- There’s a Facebook group for course members where Sean and others answer questions, but it’s not super active. Once you complete the program, you’re mostly on your own, though the materials remain accessible.
Bottom Line: Is the 7 Day Book Challenge Worth It?
Here’s my honest assessment: If you have knowledge worth sharing and your goal is to efficiently create a focused, valuable book—yes, this program delivers on its promise. The $149 I spent has already returned itself nearly three times over in direct book sales, not counting the intangible benefits of increased credibility and new opportunities.
That said, this is not a magic system that produces bestsellers without effort. It’s a framework that removes many of the obstacles that prevent would-be authors from finishing. You still need to bring the expertise, make the time commitment, and do the work.
What impressed me most was the psychological aspect. By breaking down the seemingly enormous task of “writing a book” into a structured 7-day process, Sean makes it approachable. For someone like me who had been stuck in planning mode for years, that structure was exactly what I needed.
If you’ve been wanting to write a book but keep putting it off, and you’re willing to embrace AI as a tool (not a replacement) for your own knowledge, the 7 Day Book Challenge provides a practical path to finally get it done.
Sales Page: Download Files Size: 491.2 MB
Sean Dollwett – 7 Day Book Challenge Contains: Videos, PDF’s
Also, See: Kathrin Zenkina – Melt Your Money Blocks Away Masterclass
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