Digital Shop Experience Review: My 90-Day Struggle to Turn Content into Cash
So I’ve spent 4+ years building an audience. Writing blog posts nobody read. Creating Instagram posts that got a few likes from my mom and that weird guy from high school. Making freebies that took forever to design but barely grew my email list. The whole content creation hamster wheel, ya know?
And what did I have to show for it? A measly $127 in digital product sales over TWO YEARS. Freaking embarrassing. I kept seeing all these influencers flashing their “five-figure launch days” while I couldn’t even make enough to cover my Starbucks habit.
That’s when I stumbled onto Monica Froese’s Digital Shop Experience course. The promise was pretty straightforward: turn my existing (and largely ignored) content into digital products that actually sell. Daily. Without the constant hustle of launching.
At $1,997, it wasn’t cheap – especially for someone who’d barely made any money from digital products. But the Spring 2024 updated version had just been released, and honestly, I was desperate enough to put it on a credit card. 😬 After 90 days of implementing what I learned, here’s my real-talk review of whether it was worth going into debt for…
Who is Monica Froese (and why should you care)?
First off, Monica isn’t one of those overnight success gurus. She’s been in the digital product game for years – started with a mom blog that she turned into a 7-figure business. What caught my attention was that she actually shows her shop dashboards and revenue, not just vague claims about her success.
Unlike other course creators who just teach theory, Monica actually runs multiple successful Shopify stores selling digital products. Her main one generates consistent daily sales (we’re talking $1K+ days regularly), and she still actively tests what works.
Before buying, I stalked her Instagram for like 3 weeks straight (not proud of it, but hey, I needed to be sure). What convinced me was watching her stories where she regularly shared actual Shopify screenshots of random Tuesday sales – not just during big launches or Black Friday. She seemed to genuinely have cracked the code on making digital products sell consistently rather than just during launch frenzies. Plus, unlike a lot of “experts” who just recycle basic advice, she talks about super specific Shopify features and apps I’d never heard anyone else mention.
What’s Inside The Digital Shop Experience?
The course is broken down into three main phases, and I’m gonna walk you through what’s in each one and what I actually found useful vs what was meh:
Phase 1: Prepare to Launch Your Shop
This phase starts with creating a 3-month roadmap for your shop. Sounds boring, but honestly, this was my favorite part. Monica has this stupidly simple content audit spreadsheet that blew my mind – I realized I was sitting on like 20+ potential products I could sell TOMORROW from content I’d already created.
The pricing module saved me from my own stupidity. I was planning to price everything at $17 (because some random guru said that was a “magic” price point 🙄). Monica’s pricing framework had me completely rethink this – I ended up with products ranging from $9 to $197, which turned out to be crucial for my revenue later on.
What felt unnecessary: The deep dive into Google Search Console. Maybe it’s just me, but that section felt WAY too technical compared to the practical stuff in the rest of the course. I kinda skimmed through it, if I’m being honest.
Phase 2: Build an Irresistible Storefront
This is where things got real. Monica walks through setting up your Shopify store, but not in a generic “click here, click there” way. She focuses on the psychology of why certain layouts convert better than others.
The product listing template alone increased my conversion rate by 43% (not exaggerating – I tested this). Instead of my old basic descriptions, I followed her framework and sales immediately improved.
My absolute favorite part: the flash sale automation section. I implemented her exact system for running automated weekend flash sales, and holy crap – my first one generated $412 in a single weekend with zero active promotion. Just automated emails and a banner on my shop. For someone who had made $127 in TWO YEARS, this was mind-blowing.
What was just okay: Some of the branding advice felt a bit basic if you already have an established brand. I skipped through parts of this since my branding was solid, but beginners would probably find it helpful.
Phase 3: Data, Organization, and Strategic Planning
I’ll be honest – I almost skipped this section because “data” makes my eyes glaze over. But this ended up being where the real money was hiding.
Monica breaks down exactly which Shopify reports actually matter (vs the dozens you can ignore) and what to do with that info. The “Marketing Calendar Generator” spreadsheet was GOLD. It basically tells you exactly what promotions to run when, based on your specific shop data.
Following her exact marketing calendar template, my third month saw 26 out of 30 days with sales. Not massive sales every day, but consistent – ranging from $17 to $689 per day. Before the course, I’d have killed for even one $50 day.
What could’ve been better: The automation section assumed you’re already familiar with certain apps and tools. As a tech-challenged person, I had to Google some additional tutorials to fully implement everything.
The Bonuses (Are They Actually Worth Anything?)
Courses always hype up their “valuable bonuses” that usually turn out to be fluff. But a couple of these were surprisingly useful:
- Shopify Back-End Setup Videos: These were just updated in 2024, and thank god – they walked me through the technical setup that would’ve taken me forever to figure out. Monica shows her actual store settings, which was super helpful.
- Digital Shop Template Pack: This included product description templates, email sequences, and even copy-and-paste customer service responses. I used all of these, and they saved me hours of writing time.
- Shopify SEO Training: This one-hour training was surprisingly practical. My top-selling product now gets 73% of its traffic from Google, directly from implementing these tips.
The only bonus I found kinda useless was the “listing on their website” thing. Maybe it works for some people, but I got exactly zero traffic from this.
My Results After 90 Days (Real Numbers)
The Breakdown
- Month 1: $387 (a huge improvement from my previous average of $5.29/month)
- Month 2: $1,243 (started implementing the flash sale system)
- Month 3: $3,891 (fully implemented the marketing calendar)
- Total: $5,521 in 90 days
- Number of Products: Started with 3, expanded to 11 by month 3
- Best-Selling Price Point: $47 products outsold everything else
- Conversion Rate: Improved from 1.2% to 4.7%
The biggest shocker? I haven’t actively promoted my shop on social media in weeks, but I’m still making sales every day. The systems Monica teaches really do create passive-ish income (nothing is truly 100% passive, but this is as close as I’ve found).
I should mention that month 2 was almost a disaster – my payment processor randomly put a hold on my account during a flash sale, and I nearly had a breakdown. But that had nothing to do with the course content – just a typical tech nightmare that comes with running an online business.
What Worked Best For Me
Not everything in the course was equally effective for my specific business. Here’s what moved the needle most:
- Content Repurposing Framework: Turning my existing blog posts and freebies into paid products was a game-changer. I didn’t have to create anything from scratch – just enhanced what I already had.
- The Abandoned Cart Sequence: This email sequence recovers about 23% of my abandoned carts. That’s basically free money from sales I would have lost.
- Weekend Flash Sale Automation: These run completely on autopilot and now account for about 40% of my monthly revenue. I set them up once, and they just work.
- Upsell Strategy: Adding strategic post-purchase upsells increased my average order value from $27 to $42 literally overnight.
What Didn’t Work As Well
In the spirit of complete honesty, these parts didn’t do much for my business:
- The Affiliate Program Module: I set this up exactly as taught, but it’s only generated a handful of sales. Maybe my audience just isn’t into promoting stuff.
- Pinterest Strategy: This might work great for others, but my audience just doesn’t seem to be on Pinterest. I’ve gotten better traction from Instagram and email.
Is It Actually Worth $1,997?
What’s Great
- Incredibly practical – no fluff or theory, just actionable steps
- Recently updated (Spring 2024) with all the latest Shopify features
- Templates and swipe files save tons of time
- Focus on automation and systems (not constant hustle)
- Based on actual data from Monica’s own shops
What’s Not So Great
- Some sections assume technical knowledge that beginners might not have
- Price point is definitely steep for those just starting out
- Some strategies work better for certain niches than others
- No dedicated community or forum for questions (though the team is responsive by email)
- The sheer amount of content can be overwhelming
What Makes This Course Different
I’ve taken a few e-commerce courses before, and they all focused on launching with a big splash, then rinse and repeat. The constant hustle was exhausting. What made Monica’s approach different was the focus on building systems that generate daily sales WITHOUT you having to show up and perform every day.
Also, most digital product courses are taught by people who mostly make money selling courses about selling courses (that weird meta circle). Monica actually makes most of her revenue from her digital product shops – not just from teaching others how to do it.
Where It Could Improve
The biggest issue for me was the lack of a community. When I hit roadblocks (like my payment processor fiasco), I had nowhere to turn except email support. A Facebook group or community of some kind would make this so much better.
Also, while the course is comprehensive, it’s almost TOO comprehensive. I got overwhelmed at points trying to implement everything at once. A clearer “start here” path for different business types would help.
Who Should Buy The Digital Shop Experience?
Based on my experience, this course is perfect for:
- Content creators who have been producing for a while but struggling to monetize
- Bloggers, podcasters, or social media creators with an existing audience (even a small one)
- People who already have some digital products but aren’t seeing consistent sales
- Business owners tired of the feast-or-famine launch cycle
- Anyone who has valuable knowledge but hates the constant content creation hamster wheel
This course is probably NOT right for:
- Complete beginners with no content or audience yet
- People selling primarily physical products
- Those who need a lot of hand-holding and personal support
- Anyone who isn’t willing to invest time setting up systems (results aren’t instant)
Frequently Asked Questions
How long does it take to see results?
I started seeing small sales improvements within about 2 weeks of implementing the product listing templates. The bigger results came around the 6-week mark when I had my first automated flash sale. By month 3, the daily sales were pretty consistent. Your timeline might vary depending on your existing audience size and how quickly you implement.
Do I need to use Shopify specifically?
The course is definitely built around Shopify. I think you could adapt some concepts to other platforms, but honestly, a lot of the strategies rely on specific Shopify features and apps. Monica doesn’t cover alternatives like Etsy or SendOwl or whatever else is out there. I was using SendOwl before and the switch to Shopify was 100% worth it.
Is there a payment plan?
When I bought it, there was an option to split the payment into 3 monthly payments of $699. That’s what I did because dropping two grand at once wasn’t happening for me. The payment plan made it more manageable, though it does end up costing a bit more in total.
Do I need a huge audience for this to work?
I was worried about this too. My email list was only about 1,100 people when I started, and my Instagram had maybe 2,200 followers. Not tiny, but definitely not influencer status. Monica teaches strategies that work for smaller audiences – particularly the SEO and shop optimization stuff that helps you sell to cold traffic, not just your existing audience.
The Bottom Line: Is The Digital Shop Experience Worth It?
OK so here’s my honest take after 90 days: The Digital Shop Experience absolutely transformed my business, but it’s not without flaws.
Did it deliver on the promise of making daily sales normal? Yes, but not immediately. It took consistent implementation over about 8-10 weeks before I started seeing truly consistent daily sales. Nothing happened overnight.
Was it worth $1,997? For me, absolutely. I made that back within about 7 weeks, and the systems I’ve built will continue generating revenue long-term. But I had some advantages – existing content, a small audience, and time to implement. If you’re starting completely from scratch with zero audience, you might need more time to see a return.
The most valuable shift wasn’t even the technical stuff – it was the mindset change from “launch and hustle” to “build once, sell daily.” That alone has reduced my stress level dramatically while increasing my income.
My final rating:
I knocked off points for the lack of community and some sections being overwhelming, but the strategies, templates, and actual results make this one of the best investments I’ve made in my business. If you’ve been creating content forever with little to show for it financially, this could be your turning point – it definitely was mine.
Sales Page: Download Files Size: 6.62 GB
Monica Froese – The Digital Shop Experience Contains: Videos, PDF’s
Also, See: Robby Blanchard – TikTok Hero (Group Buy)
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