Module 1: Skillset, Niche & Business Positioning

This module helps you figure out what services to offer based on your natural skills and interests. I was honestly dreading this part because I felt like I had zero marketable skills (thanks, imposter syndrome). But Jessica’s skill assessment worksheet was eye-opening.

I realized my “useless” corporate skills in PowerPoint, project management, and content writing were actually in high demand. The market research framework helped me understand what small business owners were ACTUALLY struggling with versus what I assumed they needed.

The most helpful part was the niche selection process. I was terrified of “niching down” because I thought it would limit opportunities. Jessica showed exactly why the opposite is true, and helped me focus on the wedding industry, which I was already interested in.

What felt missing: More examples of unique service combinations. Most examples were standard services like social media management or virtual assistance.

Module 2: Business Foundations

This module covers the boring-but-necessary stuff: legal structure, taxes, client contracts, and pricing. I almost skipped ahead because it seemed so dry, but I’m glad I didn’t.

The pricing framework completely changed my perspective. I was planning to charge $20/hour because I had no experience (lol), but Jessica explained why that would be a disaster for both me AND my clients. Her pricing formula helped me set rates that started at $35/hour equivalent, which felt terrifying but turned out to be on the LOW end for my industry.

The contract templates alone saved me hundreds in legal fees, and the business structure decision tree made what seemed like a complicated choice super simple.

What could’ve been better: The section on taxes was a bit US-centric. As someone in Canada, I had to do additional research for my situation.

Module 3: Brand Identity & Socials Setup

This is where things got real. Jessica walks through setting up your Instagram business account, creating simple branding, and building a basic website.

I was intimidated by the branding part because I’m NOT a designer, but the DIY branding tutorial was actually doable. I created a simple but clean brand identity using Canva in one afternoon, following her exact process.

The Instagram optimization lesson resulted in immediate improvements. I went from 0 to 17 profile visits just by implementing her bio formula – before I even posted any content!

The website walkthrough was helpful too, especially because she shows how to create one that actually CONVERTS visitors into client inquiries, not just looks pretty.

What I struggled with: The amount of technical work felt overwhelming at first. I had to take this module in small chunks over a week rather than trying to do it all at once.

Module 4: Creating Converting Content

This was the module I was most nervous about. I’m naturally private and the thought of putting myself out there on social media made me want to vomit. But Jessica breaks it down in a way that feels doable even for introverts.

Her content pillar framework transformed how I thought about social media. Instead of posting random things hoping something would work, I had a strategic approach. The caption formula was pure gold – my engagement immediately improved once I started using it.

The content planning Notion template saved me HOURS each week. Instead of staring at my phone wondering what to post, I had a system that took maybe 2 hours each month to plan everything out.

What I didn’t expect: How much Jessica emphasizes that you don’t need to post every day or create highly produced content. Her approach is much more sustainable than what other business coaches teach.

Module 5: Sales Strategy & Finding Clients

This module was a game-changer. Jessica teaches a relationship-based approach to finding clients that doesn’t feel sleazy or desperate.

The engagement strategy completely changed how I used Instagram. Instead of just scrolling mindlessly, I had a specific process for connecting with potential clients that led to my first inquiry within 2 weeks of implementing it.

What surprised me most was how much she emphasizes providing value BEFORE trying to sell anything. This approach felt so much more natural than the “cold DM 50 people a day” advice I’d seen elsewhere.

My favorite part: The script for moving conversations from casual Instagram DMs to an actual sales call without being awkward or pushy.

Module 6: Booking & Onboarding Clients

The final module covers sales calls, client onboarding, and day-to-day client management. The sales call script and objection handling guide were invaluable for someone like me who gets nervous talking about money.

The client onboarding workflow helped me look professional from day one. My first client actually commented on how organized and professional my process was (if only they knew I was literally following Jessica’s template step by step from my bedroom, lol).

The client management Notion template was a lifesaver for keeping track of multiple projects once I started booking more clients.

What I appreciated most: The guest expert training on client experience that went beyond the basics and showed how to truly delight clients so they become repeat customers and refer others.