AdsCrafted PPC Mastery Review: How I Stopped Setting Money on Fire with Facebook Ads
I still remember the exact moment I realized I had flushed $14,000 down the toilet. It was 2:30 AM, I was staring at my Facebook Ads Manager dashboard, and the numbers weren’t lying: 1.2 ROAS across ALL my campaigns. For the non-marketing folks, that means for every dollar I spent, I was making $1.20 back. After product costs, shipping, and overhead? I was bleeding money with every single sale.
My e-commerce business selling handcrafted leather goods had gone from “promising side hustle” to “expensive hobby” real quick. I’d tried EVERYTHING—watching free YouTube tutorials, hiring two different agencies (one ghosted me after taking a $3,500 setup fee), and even taking a basic ads course that taught me just enough to be dangerous. Nothing was working.
That night, after nearly having a panic attack looking at my rapidly dwindling bank account, I stumbled across Anthony Nguyen’s AdsCrafted PPC Mastery course. He wasn’t promising overnight millions. Instead, he was talking about something that immediately caught my attention: building an “in-house automated PPC system designed for organic growth and profit.”
I was skeptical—VERY skeptical. Another course? Really? But I was desperate, and the last agency I’d hired was charging $2,500/month while delivering garbage results. So I figured one more shot couldn’t hurt worse than what I was already experiencing.
Seven months later, I’m running all my own ads with an average ROAS of 3.8 and about 3 hours of active management per week. Here’s my unfiltered experience with AdsCrafted PPC Mastery—what worked, what didn’t, and whether it’s worth your investment.
Who is Anthony Nguyen (And Why Should You Care)?
Before dropping money on yet another course, I did some serious homework on Anthony. Unlike many “gurus” who just talk about running ads, Anthony actually manages PPC for multiple 7-8 figure e-commerce brands through his agency.
What caught my attention was that he wasn’t constantly flexing mansions or Lambos on social media. Instead, his content focused on actual ad strategies, account structures, and testing methodologies. The guy is clearly still in the trenches managing campaigns, not just teaching theory.
I was particularly drawn to Anthony’s approach because he was calling out exactly what my previous agencies were doing wrong. He has this video on YouTube exposing “agency tricks” that clicked with me immediately—like how they pad their numbers with branded search terms that would convert anyway, or how they’ll often just copy/paste ad creative across accounts without any customization. I’d experienced all of this firsthand and wasted thousands in the process. Seeing him call out these exact tactics made me think, “Maybe this guy actually knows what he’s talking about” instead of just being another marketer selling the dream.
What’s Actually Inside AdsCrafted PPC Mastery?
The course is split into several core modules, with some additional bonuses. Let me break down the main components and give you my unfiltered thoughts on each:
Module 1: Foundation & Account Structure
This section covers how to properly set up your ad accounts across platforms (Facebook/Instagram, Google, YouTube). Anthony’s account structure approach was a complete 180 from what I’d been doing and what my previous agencies had set up.
The biggest revelation? I had WAY too many campaigns. I was running 14 different campaigns trying to target every possible customer segment. Anthony showed why this was killing my algorithm learning and how to consolidate into a more effective structure.
What surprised me was learning that my previous “expert” agencies were basically using an outdated account structure from 2018 that doesn’t work well with current algorithms. Anthony explains exactly why this is and how the platforms have evolved.
What could have been better: This module assumes you already have ads manager accounts set up. A step-by-step setup guide for absolute beginners would have been helpful, though I didn’t personally need it.
Module 2: The Customer Psychology Matrix
This was honestly life-changing for my business. Anthony breaks down how to map customer psychology to your ad creatives and targeting. Instead of guessing what might work, he provides a framework for understanding exactly what messaging will resonate at each stage of awareness.
The matrix helps you create separate messaging for people who:
- Have never heard of your brand or product
- Are aware of the problem but not your solution
- Know possible solutions but haven’t chosen yours
- Are considering your product but haven’t purchased
- Have purchased before and could be repeat customers
Implementing this matrix alone took my conversion rate from 1.3% to 2.7% in just three weeks—without changing anything else about my ads. I realized I’d been using the wrong messaging for cold traffic, talking about features when I should have been addressing core problems.
What I appreciated most: The psychology behind this wasn’t just theory. Anthony includes actual examples from successful campaigns across different industries, showing exactly how the messaging changes at each awareness stage.
Module 3: The Creative Engine
This module focuses on creating high-converting ad creative without needing a professional design team or video production crew.
Anthony provides templates and formulas for creating ads that convert. What really helped me was his “swipe file” of 50+ high-performing ads across different niches that you can model (not copy) for your own business.
The “pattern interruption” framework completely changed how I approach video ads. I used to start my videos with “Hey, are you looking for high-quality leather goods?” (yawn). Now I open with something unexpected that stops the scroll, and my engagement rates have skyrocketed.
What felt missing: While there’s a lot on creating effective images and videos, there could have been more guidance on copywriting specifically for different platforms. The Facebook ad copy that works often needs adjustment for Google or YouTube.
Module 4: Testing Framework & Data Analysis
This was the module that finally made me feel like I understood what the hell I was doing with my ad spend. Anthony provides a structured approach to testing that prevents you from burning money on unproven concepts.
I learned how to properly A/B test (turns out I was doing it all wrong before), how to know when you have statistically significant data, and how to interpret results to make actual decisions.
His “3-2-1 Testing Method” was revolutionary for me. Instead of testing 10 different variables at once (which I was guilty of), you test in a controlled, methodical way that actually yields usable insights.
What hit me hardest: Realizing that I had been making major campaign decisions based on inadequate data. Anthony explains exactly how much data you need before making a call on whether something works, which saved me from killing potentially profitable ads too early.
Module 5: Automation & Scaling
This module covers how to build systems that reduce your active management time while scaling your successful campaigns. Anthony walks through setting up rules, alerts, and workflows that essentially put parts of your ad management on autopilot.
His scaling methodology is unlike anything I’ve seen elsewhere. Rather than just pumping more money into winning ads (which often kills performance), he shows a methodical expansion approach that maintains or even improves ROAS as you increase spend.
What worked best: The “pulse scaling” technique where you increase budgets in specific increments with cooling periods in between. This has allowed me to double my ad spend without the performance crashes I used to experience.
What could have been better: Some of the automation suggestions require third-party tools that add additional costs. While Anthony does mention free alternatives, the premium tools clearly work better for complex automation.
Bonus Materials: Actually Useful or Just Fluff?
The course includes several bonus components. Here’s my take on whether they’re worth your time:
- Agency SOPs & Templates: These are the EXACT same documents Anthony uses in his agency. The client reporting template alone saved me hours of work creating my own version. Genuinely useful.
- Creative Swipe File: A regularly updated collection of high-performing ads across different niches. I reference this constantly when creating new campaigns.
- Monthly Q&A Calls: Anthony hosts live calls where students can get feedback on their campaigns. These were surprisingly valuable—he reviewed one of my campaigns and identified issues I had completely missed.
- Private Community: Unlike many course communities that die out, this one remains active with both beginners and experienced advertisers sharing results and troubleshooting together.
What bonus disappointed me: The “Done-For-You Ad Scripts” were a bit generic. I found creating custom scripts using the principles taught in the course was more effective than using these templates verbatim.
My Real Results (With Real Numbers)
The Before & After
Before AdsCrafted:
- Average ROAS: 1.2
- Monthly ad spend: $6,000
- Monthly revenue from ads: $7,200
- Net profit after costs: Negative $1,800 (yes, losing money)
- Time spent managing/stressing: 15+ hours/week
- Return customer rate: 8%
After 6 Months of Implementing AdsCrafted:
- Average ROAS: 3.8
- Monthly ad spend: $12,000
- Monthly revenue from ads: $45,600
- Net profit after costs: $9,120
- Time spent managing: 3 hours/week
- Return customer rate: 22%
The biggest improvement wasn’t just in the ROAS. It was in building a sustainable system. Before, I was constantly firefighting—checking campaigns multiple times daily, panicking over fluctuations, and regularly pausing/relaunching campaigns when performance dipped. Now I have set times for analysis and adjustment, with automated rules handling the day-to-day optimization.
Case Study: My Most Successful Campaign After AdsCrafted
To give you a concrete example, here’s the before/after of my main campaign selling our premium leather messenger bag ($189 product):
OLD Campaign (Pre-AdsCrafted):
- Structure: 7 separate campaigns targeting different demographics
- Creative: Professional product photos with feature-focused copy
- Daily Budget: $150 spread across all campaigns
- ROAS: 1.4
- CPA (Cost Per Acquisition): $62
NEW Campaign (Post-AdsCrafted):
- Structure: 1 consolidated campaign with multiple ad sets testing different variables
- Creative: Authentic, slightly imperfect product-in-use videos with problem-solution messaging
- Daily Budget: $200 in one focused campaign
- ROAS: 4.2
- CPA: $21
The key changes that made the difference:
- Consolidated campaigns to give algorithms more data
- Switched from polished product photos to authentic usage videos
- Changed messaging from feature-focused to problem-solution
- Built a proper testing schedule rather than random testing
- Used automation rules to adjust bids based on performance
My Ad Approach Before AdsCrafted
- Guessing at what creative might work
- Spreading budget too thin across too many campaigns
- Constantly checking and manually adjusting campaigns
- Making decisions based on incomplete data
- No systematic testing methodology
- Focusing only on direct sales, ignoring lifetime value
My Ad Approach After AdsCrafted
- Using psychology-based frameworks for creative development
- Focused budget in fewer, more strategic campaigns
- Automated rules handling routine optimizations
- Data-driven decisions with proper statistical significance
- Systematic testing with the 3-2-1 method
- Building customer journeys for long-term value
What Worked Best For Me
Not everything in the course had equal impact. These elements created the biggest changes in my results:
- The Consolidated Campaign Structure: Switching from multiple small campaigns to fewer, more robust campaigns dramatically improved algorithm learning and performance.
- The Customer Psychology Matrix: This completely transformed my messaging approach and increased conversion rates almost immediately.
- The Testing Framework: Having a structured approach to testing rather than random “see what sticks” experimentation saved me thousands in wasted ad spend.
- Automation Rules: Setting up rules to automatically adjust campaigns based on performance metrics cut my management time by 80%.
What Didn’t Work As Well
In the interest of full transparency, these aspects didn’t yield the same results for my specific business:
- Some of the B2B Strategies: My business is B2C, and some of the B2B-focused strategies weren’t as applicable. Anthony acknowledges this difference, but some modules lean more toward B2B.
- The Google Shopping Setup: This section felt somewhat outdated—Google has made interface changes since the course was recorded. I had to supplement with some current tutorials.
- The Email Marketing Integration: While valuable in concept, this section assumes you have a more sophisticated email system than I was using. I needed to adapt the strategies significantly.
Is AdsCrafted PPC Mastery Worth the Investment?
What’s Great
- Extremely actionable strategies based on current platform algorithms
- Psychological frameworks that apply across any product or service
- Actual examples from real campaigns (not just theory)
- Focus on automation and systems (not constant manual work)
- Regular updates as platforms change (they’ve updated twice since I joined)
- Active community with experienced members
What Could Be Better
- Some sections assume prior PPC experience
- Occasional outdated platform interfaces in tutorials
- Could use more content on Pinterest and TikTok ads
- Price point is definitely on the higher side
- Some advanced automation requires additional paid tools
- Limited coverage of specialized industries (like SaaS)
What Makes This Course Different
I’ve taken other PPC courses before, and what sets AdsCrafted apart is its focus on building systems rather than just tactics. Most courses teach you how to set up individual campaigns, but Anthony teaches you how to build an entire ecosystem that works together.
The emphasis on psychology and customer journey mapping is also unique. Most courses are very technically focused, but Anthony balances the technical with the human psychological elements that actually drive purchasing decisions.
Finally, the course is regularly updated. In the 7 months I’ve been a member, there have been two major updates to keep up with platform changes. Many courses I’ve taken before are clearly one-and-done productions that become outdated quickly.
Who Should (and Shouldn’t) Invest in AdsCrafted PPC Mastery?
Based on my experience, this course is ideal for:
- E-commerce business owners who want to bring ad management in-house
- Marketers who’ve tried Facebook/Google ads but aren’t seeing profitable results
- Business owners currently using agencies but unhappy with the results
- Marketers who want to build automation systems that don’t require constant babysitting
- People who’ve tried the “basics” but are ready for more advanced strategies
This course is probably NOT right for:
- Complete beginners with zero marketing knowledge (start with some free basics first)
- People who just want quick hacks without building systems
- Businesses with less than $1,000/month in available ad spend
- Those unwilling to invest time in implementation (it’s not a “done for you” service)
- Local service businesses with very limited service areas (some strategies won’t apply)
Frequently Asked Questions
How much does AdsCrafted PPC Mastery cost?
When I purchased in late 2022, the course was $1,497 (or 3 payments of $597). I believe the price has increased since then to around $1,997. Is it expensive? Yes. However, considering I was paying an agency $2,500/month for worse results than I’m now getting myself, it paid for itself in less than a month. Your ROI will depend on your business and implementation.
How much time does it take to implement?
Be realistic about the time investment. I spent about 20 hours in the first two weeks going through the material and implementing the foundational changes. After that, setting up the new campaigns and testing structure took another 15-20 hours spread over a month. Now that systems are in place, I spend about 3 hours per week on maintenance and optimization. If you can’t commit to the initial setup time, you won’t see results.
Do I need technical skills to use this course?
You don’t need to be a tech wizard, but basic comfort with digital platforms is necessary. If you can use Facebook and Google in your personal life, you can learn the ads platforms. Anthony does a good job explaining concepts step by step, but there is an assumption that you can follow along with technical tutorials. If you struggle with technology in general, this might be challenging.
How long until I see results?
This varies widely based on your starting point, but here was my timeline: I saw initial improvements in the first 2-3 weeks after implementing the account structure and psychology matrix changes. By week 6-8, after proper testing and creative updates, I was consistently exceeding my previous ROAS. The full system with automation took about 3 months to fully implement and optimize. Anyone promising overnight results with PPC is lying to you.
The Bottom Line: Is AdsCrafted PPC Mastery Worth It?
After seven months implementing what I learned in AdsCrafted PPC Mastery, here’s my honest assessment: This course completely transformed my business from losing money on advertising to generating consistent, profitable growth.
The biggest value isn’t just in the improved metrics (though going from 1.2 to 3.8 ROAS is life-changing). It’s in the confidence and control I now have over my marketing. I’m no longer at the mercy of agencies or confused by platform changes. I understand why things work, not just what buttons to click.
Is it perfect? No. Some sections could use updating, and certain niche businesses might need to adapt the frameworks. But for most e-commerce businesses, this provides a complete system that works if you’re willing to put in the effort to implement it.
What I appreciate most is the sustainability of the approach. This isn’t about hacks or loopholes that will stop working with the next algorithm update. It’s about understanding customer psychology and building systems that can adapt to platform changes.
My final rating:
I deducted points for the occasional outdated interface screenshots, the limited coverage of emerging platforms like TikTok, and the assumption of prior experience in some sections. But for the core content, frameworks, and systems that actually drive results, I’d give it a 9.5/10. If you’re serious about taking control of your PPC advertising and building a system that scales, this is the most comprehensive resource I’ve found.
Sales Page: Download Files Size: 5.42 GB
Anthony Nguyen – AdsCrafted PPC Mastery Contains: Videos, PDF’s
Also, See: Taylor Welch – Belief Architecture
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